Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments.
Join us for this Misfits webinar, where Ipsos will share key findings from a meta-analysis measuring end effects and the presence of creativity across thousands of video ads, and in doing so, reveal an industry first - what creativity really means in advertising and the role it plays in delivering end business effects.
Giving you an exclusive preview of the Misfits learnings, the webinar will enable you to better understand how you can leverage creativity to fuel business effects in your campaigns and spark brand growth.
Sign up for the Misfits webinar and join Ipsos’ Creative Excellence team as they traverse the globe virtually over 12 hours on a marathon webinar journey. Using excerpts from the imminent launch of the Misfits publication, and presenting global and local cases, the Misfits marathon will sprint through 14 countries.
Reserve your place below for the 45 minutes UK leg of the Misfits webinar marathon on 5 May 2022 and get ready to be brand fit.
14:00 | United Kingdom
Shaun Dix, Global Service Line Leader, Creative Excellence, Ipsos
Adam Sheridan, Global Head of Products and Innovation, Creative Excellence, Ipsos
Arnaud Debia, Global Creative Development Director, Creative Excellence, Ipsos
Eleanor Thornton-Firkin, Head of Creative Excellence in the UK, Ipsos
Juliet Haygarth, Managing Director, Effie UK