Watch the webinar recording here:
In recent years, the healthcare industry has witnessed a significant increase in its adoption of digital tools and technologies. But, ‘health tech’ is currently inequitably distributed amongst the affluent and as health tech expands it risks unintentionally perpetuating long-standing inequities among underserved, marginalised, and vulnerable populations.
As the healthcare and technology industries continue along the path of partnership, it is essential to prioritise matters of health tech equity, of ‘techquity’, and take meaningful action to close the digital divide.
In this webinar recording, our healthcare experts Alexis Anderson and Eleanor Tait introduced the topic of techquity and shared industry findings and recommendations from both an industry and patient perspective. The research, conducted in partnership with the HLTH Foundation, has been designed to uncover barriers to achieving techquity, reveal current industry efforts, establish priorities for collaboration, and highlight the digital health experiences of marginalised patients.
As well, don’t forget to revisit this overview as Ipsos' Alexis Anderson highlights why this research is more important than ever.
Alexis Anderson, MPH Principal, Ipsos Healthcare Advisory
Eleanor Tait, Associate Director, Ipsos
The rise of self-care - how the empowered patient & consumer will drive the future of health [Webinar Recording]
Ipsos has identified a number of trends which are driving a shift in consumer/patient behaviour; a rise in health consciousness, demand for health self-reliance or alternative therapies, and in increased comfort with data sharing in exchange for personalised products and services.