Curation is an approach to integrate, distil and make sense of all available data to answer your business questions in a way that creates impact.
How to understand what has been already learned and avoid repeat projects?
How to leverage existing insights across multiple data sources and extract action items?
How to build a learning culture and connect experts to think better together?
There is more and more data than ever – we are truly living in the age of infobesity in which it is easy to be information rich but knowledge poor.
At Ipsos, we believe in harnessing the power of existing data by integrating and connecting insights, analyzing disparate data through the lens of the business and consumer to build strategy and action scenarios, and sharing as compelling stories stakeholders can easily consume. We do this through Curation.
Ipsos Curators partner with you to mine existing data – qual, quant, social, secondary research and more – and bring to life a story that will drive real application and business results.
We build multi-disciplinary curation teams with experts like Curators, category gurus, semioticians, data scientists, master storytellers and designers to ensure you benefit from Ipsos’ collective intelligence, based on your specific needs. This allows us to immerse in data and insights in all forms and formats and extract the most relevant content in an engaging and actionable way, using our proprietary CURATE framework.
Outputs include playbooks, videos, workshops and our Insight Cloud – an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
A global tobacco company had developed value territories on which to focus future innovation and needed new product, service and activation ideas. Our unique curation solution leveraged digital technology to hunt ideas, assess consumer resonance and deliver them in a dynamic platform that allows for ongoing ideation and activation.
A global alcoholic beverages company was challenged with growing their portfolios with brand platforms that can be globally applied and adapted locally. Platforms needed to tap into fundamental human insights and universal life dimensions and so a global, multi-dimensional approach that leveraged a huge swath of knowledge was needed. Macrotrends, expressions of motivations, clusters and insights were curated in the Insight Cloud platform. A Book of Knowledge was delivered to the client, combining knowledge from all countries and presented through an immersive workshop. The Cloud is being shared across 10 markets to inspire brand opportunities.
[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want
Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.