10th Annual MSMR Insights Conference

Marketing research is a creative world where we have the opportunity to come up with new and brilliant projects. Join Ipsos’ Kristy Click at the 10^th Annual MSMR Insights Conference featuring fantastic client-side presenters who have changed their insights function in very meaningful ways.

From the supplier side, Kristy will present Integrating Research Technologies to Capture Real Behavior. She will demonstrate how a behavior-based model can help marketers to uncover behavioral insights—and, consequently, important business implications – through techno-driven approaches. Specifically, the audience will learn how to leverage these technologies to:

1. Connect with consumers in-the-moment
2. Capture consumers’ actions, not stated responses
3. Uncover consumers’ System 1 thinking

For more conference details, please visit the MSMR website.