Nearly half of all spending in the U.S. on alcoholic beverages is concentrated in the top 20% of American households. These Affluents spend over $30 billion annually on beer, wine, and other spirits – nearly 4 times per capita what non-affluents do. With the holidays fast-approaching as families and friends get together to celebrate, it’s time to take stock of what wines and spirits Affluent households are buying and consuming, as well as the motivations and inspirations for their purchases.
Nearly three-quarters of Affluent adults consume alcohol in a typical week and 4 in 10 bought wine or spirits by the case in the past year. And, in a typical month, most Affluents are entertaining friends and family multiple times at home and away. On those occasions, food and beverage are an integral part of entertaining.
Join us for a complimentary webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them. Hosted by Tony Incalcatera, the Chief Research Officer for Ipsos Affluent Intelligence and Asad Amin, SVP and Head of Ipsos’ syndicated Alcohol Consumption Tracker (ACT), insights to be discussed include:
- How alcoholic beverage consumption has changed over the past few years and what can be expected moving forward
- How high rates of inflation will impact buying
- How Affluent consumers differ from non-Affluent
- Drink preference differences by generation
- The activities and occasions most associated with alcoholic beverage consumption
- The importance of food and entertaining as it relates to alcohol
- Attitudes and opinions about entertaining and alcoholic beverage consumption
- Important sources of inspiration and information when it comes to purchasing
Registering will also ensure you receive a direct link to the recording once published.
Tony Incalcatera, Senior Vice President, US, Audience Measurement
Asad Amin, Senior Vice President, Canada, Marketing Strategy & Understanding
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