2020 will bring an abundance of changes. The AMA’s line-up of keynote speakers will teach you how to be a catalyst for change, internally and inter-personally; get you caught up with what the 2020 election means for marketers, and introduce you to new trends and re-imagined frameworks for your operations.
Ipsos’ Oscar Yuan and Clifford Young are among the seasoned keynote presenters. Don’t miss hearing about How Companies Should Navigate the Political Landscape in This Election Year.
Whether it’s Nike and Colin Kaepernick, the Equinox/SoulCycle boycott, or the decision by some retailers to stop carrying guns, the injection of some of politics’ topics du jour into the business and marketing world seems almost inevitable, especially in this election year. While some companies intentionally take a stand as part of their brand purpose or as an expression of their values, others are unwittingly dragged into the conversation. In either case, are there any strategic guidelines to follow? What SHOULD companies do? What do they need to watch out for?
In the meantime, please visit the American Marketing Association’s website for more conference and registration details.
Oscar Yuan, President, US, Ipsos Strategy
Clifford Young, President, US, Public Affairs
Cliff Young is President of Ipsos Public Affairs in the United States, and also leads Ipsos global election and political polling risk practice. His research specialties include social and public opinion trends, crisis management, corporate and institution reputation, and election polling. Cliff is considered an expert on polling in emerging markets, as well as polling in adverse and hostile conditions, and has polled on over 100 elections around the world. Cliff earned his BA from the University of Illinois at Urbana-Champaign and did his graduate work at the University of Chicago (MA and PhD). He trained in survey sampling at the University of Michigan and in political psychology at Stanford. Cliff is also an adjunct professor at Johns Hopkins SAIS and an instructor at both Columbia University SIPA and University of São Paulo where he teaches courses on public opinion and election forecasting.