Ipsos’ Rachel Rodgers joins Latha Sarathy, ANA Chief Research Officer and SeeHer EVP of Analytics, Insights & Measurement, for a dynamic discussion exploring the state of women’s representation and roles in advertising and how to drive brand choice intent and long-term brand relationships. Together they will share insights from SeeHer’s GEM® (Gender Equality Measure™) to illustrate how variables (from roles to settings) can be applied in advertising to ensure portrayals resonate with consumers and result in sales lift.
Ipsos is the first research member of SeeHer, a growing group of media, marketing and entertainment leaders and influencers united to eliminate gender bias across the industry.
Don’t miss out on this interactive webinar to understand the benefits of ad breakthrough, increased relevancy, short and long-term impact through data driven, gender inclusive and equitable advertising.
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Rachel Rodgers, Senior Vice President, Creative Excellence