[RECORDING] ARF Attribution & Analytics Accelerator

Ipsos MMA was delighted to be a part of the sixth annual Attribution & Analytics Accelerator, the only event focused exclusively on attribution, marketing mix models and the science of marketing performance. This multi-day conference will cover a wide-range of topics including:

  • Data Solutions for a Privacy Compliant World
  • Representing the Brand in Attribution/Measuring Long-Term Effects in MMM
  • Integrating Quality of Exposure Metrics
  • Measurement Meets Activation
  • Full-funnel Measurement
  • Accurately Measuring the Full Value of Advertising
  • TV Attribution
  • OOH Attribution
  • Radio Attribution
  • Unified Patient And Physician Attribution

On day 4, Ipsos MMA’s Doug Brooks joined Regeneron’s Arvind Balasundaram to share an exciting case study of a truly transformational capability for the industry. Their presentation, Unified Patient and Physician Attribution, focused on discussing the unique change management and activation requirements of this double-barreled marketing and measurement challenge.

To revisit the full agenda, simply visit the Advertising Research Foundation (ARF) website.

Speakers :

  • Doug Brooks, EVP, Ipsos MMA.

Consumer & Shopper