ARF Leading with Inclusive Insights

Establishing a brand that appeals to diverse audiences can not only increase sales with those audiences, but can also be critical to successfully marketing themselves to all consumers in the broader market.

Join Ipsos’ Janelle James and the ARF Cultural Effectiveness Council to learn about the ways that brands have gained an edge by focusing their insights and subsequent marketing on traditionally under-represented communities. Hear how leaning into these audiences has helped brands succeed by understanding the workarounds they often perform to make products and services crafted for the “average user” work for them.

Panelists will discuss:

  • Specific campaign examples and success stories that have utilized this approach.
  • The research that was conducted.
  • Advice they would give to other brands on how to lead with inclusive insights.
  • Any pushback they may have experienced and how they have addressed it.

Register today to gain a better understanding of the power of marketing to segments that have previously been considered “niche markets”.

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Speakers :

  • Janelle James, SVP, Qualitative