ARF + SXSW

Join Ipsos’ Emmanuel Probst who will be participating in a lively panel discussion (Approaches for Impulse and Considered Purchases) at this year’s SXSW Conference.

An impulse purchase is based on “want” vs. “need.” It’s driven by a consumer’s aspiration and often a previously unrecognized desire. Conversely, a considered purchase usually requires research and analysis and a larger investment of time and money. The seasoned group of panelists share their insights into:

  • What are the best engagement techniques for both types of purchases?
  • How many points of interaction, and frequency, are considered optimal?
  • What kind of media pairs best with impulse purchases?
  • How can you effectively differentiate your campaigns based on these goals?

For more event and registration details, please visit the ARF website.

Speakers :

  • Emmanuel Probst, SVP Brand Health Tracking, Ipsos US

Consumer & Shopper