Join Ipsos’ Emmanuel Probst who will be participating in a lively panel discussion (Approaches for Impulse and Considered Purchases) at this year’s SXSW Conference.
An impulse purchase is based on “want” vs. “need.” It’s driven by a consumer’s aspiration and often a previously unrecognized desire. Conversely, a considered purchase usually requires research and analysis and a larger investment of time and money. The seasoned group of panelists share their insights into:
- What are the best engagement techniques for both types of purchases?
- How many points of interaction, and frequency, are considered optimal?
- What kind of media pairs best with impulse purchases?
- How can you effectively differentiate your campaigns based on these goals?
For more event and registration details, please visit the ARF website.
Emmanuel Probst, SVP Brand Health Tracking, Ipsos US
[WEBINAR] Transforming Customer Touchpoint Strategies with Behavioral Science
Please join Ipsos for our next complimentary webinar featuring Ipsos behavioral science and shopper research experts who will discuss how behavioral science is transforming touchpoint strategies across the customer journey leading to dramatic increases in performance.