Join Dr. Emmanuel Probst, SVP of Brand Health Tracking at Ipsos and author of Brand Hacks — How to Build Brands by Fulfilling the Human Quest for Meaning, for an ARF Young Pros webinar during which he explains why most advertising campaigns fail.
This session offers real-world, contextualized perspective on how brands can move forward in a post-COVID environment, engage with their audiences with sincerity and depth, and successfully build an identity in our new, shared reality.
In a time when authenticity matters more than ever, Dr. Probst offers actionable steps to uncover the personal, social and cultural meaning needed to build and grow brands. Attendees will gain practical insights on how to bring substance to their brand identities.
To register, please visit the ARF website.
Emmanuel Probst, Senior Vice President, Brand Health Tracking