As our country goes through tremendous change, it’s more important than ever to stay close to consumers. Ipsos’ Ethnography Center of Excellence has been following households in 5 states since May through our America in Flux syndicated U.S.-specific longitudinal, digital ethnography study centered around how behavior and beliefs continue to change during COVID-19 and how they might settle out. Revisit our on demand webinar to hear insights and watch video clips that illustrate both new behaviors and new rewards, and discuss implications for the future.
Why should you care? By understanding the underlying human mindsets that dictate behaviors, brands can better prepare for and respond to shifting consumer needs and actions.