Affluent American households are the high-octane fuel that drives the U.S. economy, spending 2.5 times what their non-affluent counterparts do. They control three-quarters of the U.S. net worth and wield tremendous clout in driving the adoption of new products. As a group, they will be critical to reviving spending during and post-COVID. At Ipsos, we track the behaviors and attitudes of Affluents every day, and with our consistent methodology have the ability to report on the changes that took place as the impact of COVID was felt.
On October 6, Ipsos is hosting a virtual subscriber-only Fall 2020 release of the Ipsos Affluent Survey USA, which for the first time will give subscribers the ability to contrast pre-COVID behavior with the changes that happened as a result of COVID. We’ll discuss the impact that the lockdown had on shifting media consumption, future intentions for product purchase, and how Affluents are feeling about the future. Tony Incalcatera, Chief Research Officer for Ipsos Affluent Intelligence and Dorothy Advincula, the Head of U.S. Audience Measurement & Insight will preview results from the study and explain to subscribers how to access and interpret the data.
Tony Incalcatera, Senior Vice President, US, Audience Measurement
Dorothy Advincula, Senior Vice President, US, Head of Audience Measurement and Insights