In honor of Black Business Month, the Ipsos UU Inclusion Council is hosting an market research seminar and Q&A session for minority-owned, and women-owned businesses.
If you are a founder, owner, or an employee of an MBE or WBE that’s curious about any aspect of consumer or customer insights or competitive dynamics, join us for this interactive session where we’ll discuss trends in qualitative and quantitative research, connecting with B2B and B2C audiences effectively, and maximizing your marketing and research resources.
The Q&A portion of the session will feature a dynamic panel with a mix of researchers, DEI specialists, small business experts, and Black business owners who each brings a unique perspective on market research:
- Irene Walker, Director Business Equity Programs & Partnerships, Meta
- Kendra Speed, Director of Consumer Market Research, LinkedIn
- Dee Miller, Director of Inclusive Design & Product Equity, Visa
- Sherrel Sampson, Founder & CEO of Canviiy
- Elisa Bernd, VP, Ipsos
- Janelle James, SVP, Ipsos (Moderator)
We look forward to sharing these insights with you.
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[WEBINAR] Human Factors FOR KIDS: Conducting human factors testing with pediatrics
In this seminar, we will draw upon the expertise of the UX/HF North America team to introduce our team’s experience with pediatric research, the nature of the conditions affecting pediatrics, the FDA guidelines on pediatric users, as well as the considerations required to design and conduct human factors research with pediatric patients.