Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.
Join us for a complimentary webinar as we share insights from Wall Street Journal bestseller Brand Hacks. We will take you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives.
Most importantly, we will share simple brand hacks you can implement to create and grow brands that deliver meaning even with a limited budget.
This presentation is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
Emmanuel Probst, Global Lead, Brand Thought-Leadership