A year after the first U.S. lockdown policies went into effect, and with widespread vaccinations still seemingly months away, how are Americans coping with the ‘pandemic wall’ most of us are now hitting?
Join us for a complimentary webinar as we take a detailed look at the forces behind this so-called ‘pandemic wall’ as told through online community and social conversations. We will explore how people are striving to maintain emotional, physical, and mental well-being in the face of ongoing challenges, and how the very idea of ‘well-being’ and ‘wellness’ has evolved through the course of the past year to move beyond the personal to the societal and global.
Key discussion topics will include:
- Behavioral, lifestyle and shopping habits through the lens of an expanded notion of ‘well-being’ including physical, mental, environmental, and social
- Longitudinal analysis of key emotions and trends inside and outside the home and how people are looking ahead to the spring and summer months
- How companies can stay ahead of key consumer well-being perceptions and expectations impacting brands in 2021
Menaka Gopinath, President, Ipsos SMX and SIA, NA