SMS, social media, and streaming… oh my! There’s no doubt that technology advancements are shaping the way teens connect with everyone and everything, including brands. As new platforms and communities emerge and the rules of engagement change (on what seems like a daily basis), brands must become more creative and more responsible as they determine the content, experiences, and products that resonate with teens and the adults that care for them.
Join Ipsos’ Janelle James for a virtual moderated roundtable discussion with some of the most talented leaders in media, marketing, and technology today. During this session, Janelle will be joined by guest panelists for a candid conversation exploring changing consumer behaviors, connecting with GenZ teens (and their parents), unique ways these leaders uncover and use insights, and diversity & inclusion as a source of innovation.
On January 19th, we are pleased to welcome:
- Aziel Rivers, Senior Director, North America Marketing, Pepsi
- Garry Thaniel, General Manager, eBay Sneakers
- Kristina Dechter, Director of Partnership Strategy & Collaborations, Urban Outfitters
- Sara Wilson, Digital Brand, Content, & Community Strategist, SW Projects
Janelle James, Senior Vice President, Ipsos UU