Join Ipsos at Contagious’ Virtual Bootcamp for actionable insights to drive your creative strategies. Don’t miss out hearing Ipsos’ Pedr Howard share a preview of pearls: principles of effective advertising, based on research learnings. Ipsos has undertaken a vast statistical review of thousands of pieces of creative, looking at creative variables, KPIs and research diagnostics. This leads to an evidence-based look at current trends for more successful (and less successful) creative executions. The result is a set of learnings on what levers are available to create more effective advertising, and what trade-offs happen when you pursue certain tactics. Pedr’s session will give a sneak peek into some of the high-level findings. Some will likely be reassuring… and some perhaps surprising.
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Pedr Howard, Senior Vice President, US, Creative Excellence