This past year put the debate over companies’ social responsibility in the spotlight. Protests for racial equality, the ongoing pandemic, and severe storms in Texas and the Midwest highlighted different points of contact between companies and the communities they are a part of. In each case, companies were met with both support and criticism for their impact. This wide range of responses illustrates just how complex navigating Corporate Social Responsibility (CSR) can be.
Join us for a complimentary webinar as Tony Incalcatera, Chief Research Officer for Ipsos Affluent Intelligence, will discuss our latest findings on how Affluent Americans view the social policies of companies and the impact these programs have on perceptions and purchases. Attendees will learn:
- Which elements of corporate social responsibility resonate most
- How perceptions differ by gender, generation, and location
- Which industries need a strong and public social policy
- Differences in socially responsible elements for durable and non-durable goods
Affluent Americans control three-quarters of the net worth in the U.S. and compared to non-Affluents actually increased their net worth and spending during 2020. Across the board, Affluents outspend their non-Affluent counterparts two-to-one so they are a critical source of revenue for virtually every company. Ipsos has been tracking the media and purchasing behavior of this important group for 45 years through its syndicated Affluent Survey USA and its regular Barometer studies, giving us historical perspective to frame today’s issues.
Tony Incalcatera, Senior Vice President, US, Audience Measurement