GreenBook Webinar: How to Engage Your Gen Z Consumers

Gen Z is widely known for commanding more personalized attention from brands. So it should come as no surprise that this group has become a driving force for marketing teams to completely reconstruct their strategies to successfully engage them.

In other words, if you’re not boosting your strategy to include content in the format that they prefer, or on the channels they frequent, or by the messaging that resonates with them, then you’re likely missing them entirely. 

Join Ipsos’ Christie Moorman and Jennifer Torgersen for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers. 

Throughout the webinar, we’ll explore how online communities help uncover the factors shaping the mindsets and purchase decisions of Gen Z, as well as their expectations around brand communications and media. We’ll also provide myth-busting analyses, powerful strategies, and engagement-driven research techniques.

For more webinar details or to register now, please visit the GreenBook website.

Speakers :

  • Jennifer Torgersen, Senior Director, Online Communities

  • Christie Moorman, Senior Vice President, Online Communities

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