How Researchers Deal with Political Polling Problems

While the shortcomings of political polls have been discussed widely, rarely has an industry event focused on issues specific to media use and consumer research.

The first 2021 event presented by the LA Media Research Council will address whether the current discussions about the failures of many polls to accurately predict election outcomes will affect trust in consumer research — specifically, surveys on media use and attitudes.

Join a panel of top experts, including Ipsos’ Cliff Young,  as they discuss:

  • Strategies to achieve representative samples, ensure reliably predictive data and more
  • Examples from vendors’ studies that tackle critical research issues
  • The importance of a dialog between vendors and users of research

Walk away with a deeper understanding of how to ensure high quality in research on media use and consumer behavior.

To register now, simply visit the ARF website.

Speakers :

  • Clifford Young, President, US, Public Affairs

    Cliff Young is President of Ipsos Public Affairs in the United States, and also leads Ipsos global election and political polling risk practice. His research specialties include social and public opinion trends, crisis management, corporate and institution reputation, and election polling. Cliff is considered an expert on polling in emerging markets, as well as polling in adverse and hostile conditions, and has polled on over 100 elections around the world. Cliff earned his BA from the University of Illinois at Urbana-Champaign and did his graduate work at the University of Chicago (MA and PhD). He trained in survey sampling at the University of Michigan and in political psychology at Stanford. Cliff is also an adjunct professor at Johns Hopkins SAIS and an instructor at both Columbia University SIPA and University of São Paulo where he teaches courses on public opinion and election forecasting.

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