As an industry, we are aware of several problems plaguing social intelligence:
- The terminology: There’s so much terminology, does it all mean the same thing? Or are they different?
2. Lots of use cases: The fact that social data can be used across the organization in many ways.
3. Communicating value: our inability as an industry to succinctly communicate what we do and what value it has to the organization.
How can we get buy-in when we can’t explain our value simply?
Tune in to hear experts from Ipsos, Convosphere and BT discuss what social intelligence research is, and how best to communicate the benefit within your organization.
Click here to revisit this on demand webinar hosted by The Social Intelligence Lab.
Steve Reeves, Vice President, US, Healthcare Advisory