Join Ipsos’ Dorothy Advincula together with IAB and Verizon Media to hear highlights from a new robust quantitative report on the trends in the investment of audience data over time. They will take a deep dive into the level of preparedness and development of strategies across the buy and sell side of the advertising ecosystem regarding the cookie-less/ID-blocked future of ad tracking and addressability.
For more event details, please visit the IAB website.
Please click here to read the Ipsos / IAB State of Data 2021 quantitative analysis report, Assessing Perceived vs Actual Preparedness for the Post Third-Party Cookie and Identifier Tracking Ecosystem.
Dorothy Advincula, Senior Vice President, US, Head of Audience Measurement and Insights