Feeding our planet takes firsts. Our global food system has been challenged more than ever before and with these challenges comes a greater need to stretch, dig deeper, problem solve, and ignite new and innovative solutions to bring our world better and more accessible food.
Ipsos is pleased to be taking part in the Institute of Food Technologists’ FIRST conference exploring food improved by research, science, and technology.
Ipsos’ Ashley Ericksen will be taking part in a panel discussion on July 21 exploring Conflicted Consumer Demands. Consumers shouldn't always get what they want. This results in a necessary tension felt by product developers or scientists tasked with bringing products to market, while also holding up moral and ethical obligations to maintain a safe, nutritious, and sustainable food supply. Whether it's a demand for year-round blueberries or a new ingredient going 'viral', this panel will dive into the heads of consumer to understand the factors that influence 'demand' and how companies can get ahead.
To learn more or to register, please visit the IFT website.
Ashley Ericksen, Vice President, US