Discovering the "Next Big Thing" is the ultimate goal for many organizations, and yet, the rate of innovation failure continues to rise. While many aim to deliver breakthrough innovations, most end up with variations of existing products.
Join us for a complimentary webinar as we launch Innovation Spaces, and get inspiration to rethink your innovation discovery and design process by truly putting consumers at the heart of your innovation front end.
In partnership with the MIT Innovation Lab, Ipsos and Synthesio developed a new methodology leveraging big data and semantic AI to uncover:
- Emerging unmet needs and consumer pain points
- Untapped consumer-generated need-solutions pairs
- Category trends that are relevant and fast enough to put your product on a new growth path
Sandro Kaulartz, Chief Research Officer, Social Intelligence & Analytics, Ipsos
Rory Curran, Team Lead US, Synthesio, Social Intelligence and Analytics, Ipsos
LinkedIn Collective: The State of B2B Revealed @Cannes 2023
How do B2B marketing leaders navigate through these seismic shifts while continuing to drive growth and impact? In this session, we’ll share insights from our new ‘B2B Marketing Benchmark’ report, identifying the trends shaping B2B like skills-based hiring, AI and the evolving role of the CMO.
AAPOR Annual Conference
The AAPOR Annual Conference is the premier forum for the exchange of advances in public opinion and survey research. The Conference allows attendees to network with colleagues, learn the latest updates and trends in the field and make new connections. The meeting highlights innovative research, short courses and discussion forums for attendees of diverse disciplines from around the world.