Unleash your Innovation Front End with AI-Enabled Consumer Intelligence
Discovering the "Next Big Thing" is the ultimate goal for many organizations, and yet, the rate of innovation failure continues to rise. While many aim to deliver breakthrough innovations, most end up with variations of existing products.
Join us for a complimentary webinar as we launch Innovation Spaces, and get inspiration to rethink your innovation discovery and design process by truly putting consumers at the heart of your innovation front end.
In partnership with the MIT Innovation Lab, Ipsos and Synthesio developed a new methodology leveraging big data and semantic AI to uncover:
- Emerging unmet needs and consumer pain points
- Untapped consumer-generated need-solutions pairs
- Category trends that are relevant and fast enough to put your product on a new growth path
Speakers :
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Sandro Kaulartz, Chief Research Officer, Social Intelligence & Analytics, Ipsos
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Rory Curran, Team Lead US, Synthesio, Social Intelligence and Analytics, Ipsos
