Any company playing in a rapidly evolving market must take a multifaceted approach to planning the strongest foundation for future commercial success: Develop an understanding of the dynamics driving the future landscape; factor in the interaction of competing companies’ commercial strategies; develop foresight into the consequences of alternative decisions on future success.
Join us for a complimentary webinar to learn how you can prepare plans addressing these critical points, through a proven approach to market foresight: Dynamic Market Simulation (DMS), also called competitive simulation or war gaming. DMS allows you to explore the inter-play and dynamics among your various stakeholders, fully utilizing all existing data and insights already at your disposal.
Learn as our Market Access experts outline how you can use DMS to “engineer” your organization’s success, by simulating a competitive battle over several years – exploring multiple scenarios – resulting in:
- Development of winning capabilities
- Inclusion of transparent, easy-to-understand market dynamics
- Simplified success tracking, through key performance indicators
Join our session – which will highlight disease area examples from Oncology and Autoimmune/Inflammatory –to deepen your understanding of the knowledge and benefits to be gained by exploring future market dynamics, including:
- How physicians will make prescribing decisions
- How payers will assess products, approach pricing and control access
- How competing companies will differentiate themselves and most effectively co-position their assets to maximize potential
This intelligence will help inform developmental and commercial decision-making that will help drive your organization’s future success. If you can’t attend live, please register to receive the recording!
Chris Teale, Senior Vice President, GB, Market Access
Paul O’Meara, Senior Vice President, US, Syndicated Research
[WEBINAR] Sharpening Physician Insights by Integrating Patient Record Auditing
The global healthcare landscape is rapidly changing; in order to successfully compete, companies must stay up to date on the latest treatment paradigms. Traditional market intelligence platforms often generalize how patient factors shape the treatment landscape, leaving companies wondering how they can deliver further value to physicians. Drawing from unique patient experiences, record auditing can identify how specific patient factors influence physicians’ decisions, delivering insights you need to identify treatment gaps and develop targeted solutions.