[IPSOS SUMMIT] On The Menu: Where is the next growth for food and beverage?

The last two years haven’t just changed the way we live—they’ve transformed the ways we eat. The pandemic brought new attention to boxed meal kits, delivery apps, sourdough starters, and more.

The real takeaway might be the potential for growth in the food industry. From the grocery store, to dining room to the drive-thru, things have been shaken up. Some manufacturers pivoted to "hard" soft drinks, while others rolled out mocktails. Superfoods hit supermarket shelves. We saw cultured burgers, plant protein burgers, and an expanding middle ground between quick snacks and slow food.

As we return to dining out and inviting friends in, which of these changes do consumers want to keep? What’s gotten stale, and where are things just getting started?

During our next Ipsos Summit in Chicago (or online), Ipsos experts and guest speakers from Kellogg's, Mars Wrigley, and McDonald's will look at recipes for continued growth in the food and beverage industries, and present research-driven insights on what (and how) Americans are eating.

Don’t miss your opportunity to hear from our keynote, Kevin Boehm, co-founder and co-CEO of Chicago’s Boka Restaurant Group. Boehm and his co-CEO Rob Katz have opened 30 restaurants over the last 28 years. The food and beverage landscape has dramatically changed in the past two years. James Beard award-winning restaurateur Boehm has come out of the worst of the pandemic where he was forced to shutter his restaurants and furlough 1,800 employees. Boehm will share how he pivoted to turn multiple challenges into opportunities, resulting in the fastest growth his organization has experienced in 28 years.

Featuring innovative catering and cocktails, special guests, and all-you-can-eat data, plus much more—this will be one of our best Summits yet!

When registering, you will have the option to join us either live in Chicago at the Greenhouse Loft which will include a networking lunch (12pm) and cocktail reception (5pm - 7pm), or virtually for the content sessions which will be live-streamed commencing at 1:30pm. All registrants will also receive a link to the recording archives to be made available following the summit.

Take a look at what we have cooked up so far. More sessions to be announced soon!

Consumer & Shopper