What is the future of TV content and how can brands leverage it to reach consumers and audiences? Even before the pandemic, our viewing habits were changing. Quarantine helped drive us back to TV content. As we “go back” into the real world, Ipsos research suggests that we will keep a foot in this world, embracing the new convenience and variety of entertainment and shopping we are now accustomed to. And we will push forward into the metaverse.
In this new reality, creators, platforms, companies, brands and even our cars are competing for the audience’s attention. Time is currency, but it’s converted into cash as we buy goods through social media, or into virtual currency and spent on virtual sneakers for our avatars.
In exchange for your time on our platform, this virtual summit will help you see what new behaviors are going to stick, what’s coming next and how to capture, captivate and capitalize the finite resource that is the audience.
We are especially excited to welcome our keynote guest speaker, Lori Schwartz, CEO of StoryTech, who will discuss five big things happening in tech that’s influencing our worlds. Lori is a nationally recognized technology catalyst who collaborates with top creative and strategic executives of brands, tech and content companies to ensure their understanding of emerging business models while designing unique experiences to create engagement. Lori is a CNN Technology Contributor and sits on the Board of Governors for the Television Academy’s Interactive Media Peer Group, driving thought leadership for the future of interactive media.
In addition, we will be joined by media and content experts from Kellogg's, McCann, Sonic, Patreon, AEG Worldwide, and The CW's All-American to take on the following questions:
- Will the cord-cutting unbundlers re-bundle?
- How can brands work in the new creator-driven ecosystem and measure success?
- Has brand creative evolved enough to take advantage of digital formats?
- And how will the metaverse reshape the way we are entertained?
Audra Priluck, Senior Vice President, Media Development
Christie Kawada, Executive Vice President, US, Media Development