MPA Biennial Research Symposium

Please join Ipsos’ Tony Incalcatera at the Association of Magazine Media’s rebroadcast of groundbreaking research presented at the 2019 International Publishing and Data Conference. This must-attend event will provide actionable insights on topics such as brand measurement across platforms, advertising effectiveness, revenue models, and insights into podcast consumption by America’s Affluent.

One-in-three Affluent adults regularly listen to or watch podcasts. Those that do, spend an average of four hours per week with their favorites. During this presentation, Tony will explore who they are, how engaged they are, and what separates them from non-listeners. The insights in this Tony’s presentation are derived from our Fall 2019 Ipsos Affluent USA study, as well as our deep-dive research on the subject earlier this year.

For conference details, please click here.

Speakers :

  • Tony Incalcatera, Senior Vice President, US, Audience Measurement

Media & Brand Communication