[WEBINAR] Mapping & Measuring Emotional Experiences

During the past decade, there has been an increased interest in the industry on measuring emotion and its effects on behavior; and consumer researchers could benefit from a comprehensive approach and framework around the emotional experience. Recent research in cognitive and affective sciences, as well as linguistics, have shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages. 

Join us for a complimentary webinar to hear highlights from foundational research Ipsos conducted across six markets (U.S., Mexico, Brazil, France, China and Saudi Arabia) which resulted in the development of a measurement system of the emotional experience. Based on academic empirical evidence, our pragmatic and scalable solution evaluates consistency of the dimensions across cultures while building a database of emotional constructs that are mapped to such dimensions.

Attendees will learn more about:

  • Emotional constructs are not universal but can be mapped onto emotional dimensions and integrated with the measurement of the emotional experience to address empirical questions.
  • Emotion dimension ratings are consistent but differ across countries, showing an impact of culture and language on the experienced emotion for each dimension.
  • The words you use in your questions matter a lot. Test to avoid question word-driven bias.
  • Ratings show valuable similarities and differences across cultures when databasing emotional constructs.

Access the Recording

Speakers :

  • Manuel Garcia-Garcia, PhD, Global Lead Neuroscience, Global Science Organization, Ipsos, USA

Consumer & Shopper