The last couple of years have seen a quantum evolution in the relationship between media content providers and their consumers. The pandemic struck like a lightning bolt, with more time spent at home leading to changes in how and how much we chose to access video and audio content. Media conglomerates merged into even larger content incubators. Streaming video services were born, combined, and remade. And podcasting burrowed even deeper into the cultural zeitgeist.
Over the last few months, Americans’ stance toward the pandemic has evolved to a state of wary coexistence. People are going out again, and spending more on themselves in the process. At the same time, they are taking the opportunity to reassess their commitment to the multiple streaming video services they pay for.
Join us to hear findings from our latest Ipsos Affluent Barometer research on the state of the evolving relationship Affluents have with video and audio streaming media. Topics we’ll cover includes:
- Current attitudinal mindset of today’s Affluent audiences toward streaming and linear video
- Receptivity of Affluents to advertising in streaming content and profiles of those most receptive
- Trends for the impact of “Work from Home” on streaming content
- The level of overlap between consumption of streaming video and other media
- Attitudes toward podcasts and profiles of podcast consumers
We look forward to sharing these insights with you. To access the recording, please click here.
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Tony Incalcatera, Senior Vice President, US, Audience Measurement
We’re excited to be presenting at this year’s Advertising Week. Our panel discussion moderated by Ipsos’ Janelle James, will focus on our important research with SeeHer’s GEM® (Gender Equality Measure™) to illustrate how variables (from roles to settings) can be applied in advertising to ensure portrayals resonate with consumers and result in sales lift.