Join Ipsos for a complimentary virtual panel discussion exploring pandemic research and what that means for a post-vaccine, post-election, post-anything world.
Is a post-vaccine world a time when marketers (and consumers) have different spending habits, potentially reduced budgets?
Is it a time when advertisers need to prove their evolved media mixes and decisions, such as the value of new media channels they relied on during the pandemic?
Will consumers maintain and keep up to the ‘new’ habits they acquired in the pandemic, such as online shopping mostly, using ‘everything’ apps and multi-platform media consumption?
What does a ‘return to normal’ mean for content production and media consumption, and is there even such a thing?
How will that change the media lifecycle as we know it?
And, how can brands adapt to this evolving media ecosystem?
All this and more will be explored by our panel of media research experts in content strategy, media measurement and monetization and marketing effectiveness.
Dorothy Advincula, Senior Vice President, US, Head of Audience Measurement and Insights
Virginia Lennon, Senior Vice President, US, Media Development
AJ Mathew, Senior Vice President, Media Development
Aron Galonsky, Senior Vice President, Media Development