[PODCAST] What the Pandemic Means for Brands

“The pandemic has forced brands to change the way they communicate and the way they operate.”

As a research professor, author, and Vice President at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. The latest update to his book, Brand Hacks, provides brand builders with a useful compass for navigating the increasingly challenging world we find ourselves in. All of this and more was discussed at length with On Brand podcast host, Nick Westergaard.

Listen in now.

Speakers :

  • Emmanuel Probst, Senior Vice President, Brand Health Tracking

Consumer & Shopper