“The pandemic has forced brands to change the way they communicate and the way they operate.”
As a research professor, author, and Vice President at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. The latest update to his book, Brand Hacks, provides brand builders with a useful compass for navigating the increasingly challenging world we find ourselves in. All of this and more was discussed at length with On Brand podcast host, Nick Westergaard.
Emmanuel Probst, Senior Vice President, Brand Health Tracking
[WEBINAR] Are We Ready to Share Again?
Join us for a complimentary webinar as Ipsos’ Frank Forkin (President, Automotive Client Organization), John Kiser (SVP of Automotive & Mobility), and Mike VanNieuwkuyk (SVP of Automotive Advisory) share the latest findings from our 2021 Module 3 Mobility Navigator focused on Shared Mobility.
[PODCAST] Research Business DAILY Report
Listen in to hear RBDR’s guest, Ipsos EVP Emmanuel Probst, discuss how society’s cultural changes have motivated varied established consumer brands, like Uncle Ben’s and Aunt Jemima, to replace their brand names and identities in order to extend the life of the brand