[PODCAST] Research Business DAILY Report

Listen in to hear RBDR’s guest, Ipsos EVP Emmanuel Probst, discuss how society’s cultural changes have motivated varied established consumer brands, like Uncle Ben’s and Aunt Jemima, to replace their brand names and identities in order to extend the life of the brand.

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Speakers :

  • Emmanuel Probst, Senior Vice President, Brand Health Tracking

Consumer & Shopper