SAPOR Conference

Ipsos is delighted to be a sponsor at SAPOR’s annual conference. The Southern chapter of the American Association for Public Opinion Research, this conference serves the southern U.S. from Texas to Virginia. Each year, the conference features Southern-style hospitality and friendly atmosphere while meeting to discuss the technological, scientific, and social change impacting the industry.

During Ipsos’ presentation - Watch How You Use Your Words (or Numbers or Emojis): Comparisons of Response Formats – our experts will share the results of survey testing respondent-friendly solutions to facilitate online survey completion on any device.

Designing surveys that can be used easily in a thumb-friendly smartphone environment has become increasingly important. Survey researchers have used smiley face scales in the past—most commonly in surveying children or individuals with cognitive disabilities. Given the growing use of emojis in smartphone communication, Ipsos sought to determine their effectiveness as response formats in online surveys for all devices. During this presentation, we will discuss in detail our study methodology and share the findings.

To register for this event, please visit the SAPOR website.

Speakers :

  • Megan Hendrich, MA, Ipsos Government Services, Research Manager

  • Randall K. Thomas, Ipsos Public Affairs in North America, Senior Vice President

  • Frances Barlas Ph.D., Vice President and Head of KnowledgePanel Sampling Statistics

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