Ipsos is delighted to be supporting The Quirk’s Event virtual year-end insights conference featuring the research industry’s best and brightest. Be sure to join Ipsos for our session featuring a 360° View of Immersive Worlds and Web3.0 [October 12, 2022 | 11am].

Based on new consumer research and strategic frameworks, three of Ipsos’ experts in immersive strategies will discuss how brands can prepare for the rising adoption of immersive environments. In order to support brands and companies as they develop or evolve their strategies pertaining to Web3, Ipsos’ 360° view of this emerging landscape focuses on three key components: technology and user experience, current awareness, behaviors and expectations, as well as the broader context for how Web3 can find its place in an evolving world. Each of these can contribute to determining and defining the best formula to create a unique and authentic experience for your brand and audience. Attendees should expect to hear more about:

  1. Strategic frameworks to consider when building a Web3.0 strategy.
  2. Consumer mindset and behaviors associated with immersive experiences.
  3. Considerations when establishing a presence in immersive worlds.

For more conference details, please visit the QUIRK’S website.

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Speakers :

  • Yana Beranek, Global Head of UX

  • Natalie Lacey, EVP, Media Development

  • Philip Ryan, Partner & Global Innovation Lead, Ipsos Strategy3, USA