The past year was transformational for the U.S. with most of the country trying to navigate COVID, along with economic, social, political and racial unrest, embarking the nation on a series of conversations around the role of race in American life. During this time, corporations large and small, including Ipsos, took the bold step of publicly endorsing the call for societal change, and in looking to better meet the needs of their employees and consumers, began to participate in those national conversations.
And so, as part of our efforts to spotlight the contribution of communities lesser acknowledged and lesser-served in the marketplace, we are pleased to present a complimentary webinar providing marketers with insights on a consumer group with $241 billion in annual household expenditures – Affluent African Americans. Ipsos’ Tom Grayman, SVP, Head of Content Strategy and Audience Measurement will be on-hand to discuss the evolution of this often-overlooked segment. Incorporating findings from our most recent Ipsos Affluent Survey USA, along with historical information, he’ll examine the growth of Affluent African Americans through the generations, and illustrate their purchasing power, media habits and attitudes.
Attendees will gain a better understanding of the:
- Importance of Affluent African American spending on consumer goods and services: from apparel to furniture, automotive to travel
- Specifics of TV viewing (both network and streaming services), including insights from our TVDailies Study on how to best reach them
- Cross-media habits and preferences
- Differences in attitudes and opinions from other Affluents
- Political views held by gender and generation
Through our long history of measuring consumer behavior, Ipsos is uniquely positioned to provide a deep understanding of this vital segment of the affluent population. Join us to better understand who Affluent African Americans are and why their spending power makes them a critical component of every savvy marketing plan.
Thomas Grayman, Senior Vice President, US, Media Development