Given the evolving coronavirus situation, we have decided to cancel tonight’s WTF live event on Gender. We hope to be able to reschedule this important event in the future and will update you on our plans accordingly. Thank you for your interest.
As part of our quarterly publication What The Future, Ipsos invites you to join us in New York City the evening of March 11th for cocktails and a panel event on the future of Gender. Hosted at the Bookstore Café, a Housing Works venue, 100% of proceeds from our use of this famous venue will benefit homeless individuals living with HIV/AIDS.
The night will explore the ways in which businesses and brands are increasingly expansive in how they address the topic and concept of gender. The panel will address questions such as:
- How important (or not) is gender as a differentiator of consumers?
- Does marketing aimed at women help or hurt?
- In what ways are brands adopting language and visuals in a non-binary space?
The evening will start with an interactive introduction by Jeffrey Marsh, a nonbinary identity author, commentator, activist and a cultural consultant on nonbinary identity to universities to media organizations. Our emcee, Ipsos' Oscar Yuan, will then introduce and moderate a prestigious panel including Jana Delancey, SVP of global insights and analytics at Mastercard; Rob Smith, founder and CEO of genderless retailer Phluid Project; Lesley Bielby, chief strategy officer at agency Hill Holliday; and Joseph DeVeny, SVP and U.S. leader of Ipsos Innovation and a representative of our Out@Ipsos employee resource group. Then, Pierre Le Manh, CEO of Ipsos North America and Global Deputy CEO, will wrap up the evening’s speaker insights with his closing remarks before refreshments and networking.
This event is proudly run in partnership with Ipsos' Employee Resource Groups (ERGs), Women In Ipsos (WII) and LGBTQ+ group OUT@Ipsos.
Oscar Yuan, President, US, Ipsos Strategy
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