Advanced unified marketing measurement and optimization techniques give more precise insights into the incremental value of marketing interactions, giving marketers a blueprint to guide future marketing investments. However, marketers struggle to turn these right marketing insights into action because of internal hurdles, technology limitations, or the changing advertising ecosystem. Marketers must adopt activation best practices like building actionable media plans and working more efficiently with agencies, to get the most out of their advanced marketing measurement solution. In doing so, marketers will extract the most value out of their optimized media plans and identify testing opportunities across audiences, channels, and tactics.
Join Ipsos MMA, recently named a leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 for a complimentary webinar featuring Forrester Principal Analyst Tina Moffett who will explore best practices in data driven planning and activation and facilitate a panel discussion with leading enterprises sharing their experiences in activating successful marketing and media plans.
Don’t miss out – register today! Registering will also ensure you receive a direct link to the recording once published.
Doug Brooks, EVP Global Client Management, Ipsos MMA
Tina Moffett, Principal Analyst, Forrester
Jon Francis, VP Global Analytics, Pay Pal
Mike Lau, Advanced Analytics Director, Commercial Ops, Gilead
Sean Barrett, SVP Marketing, Albertsons Companies