We’re excited to be presenting at this year’s Advertising Week: Gender Equity in Advertising; Beyond Good Intentions to Action.
Senior industry leaders will assess the state of female portrayals in advertising and share key learnings and insights for future creative in a discussion led by Ipsos’ Janelle James, a leading voice in DEI. The discussion will draw on Ipsos’ recent Creative Audit for SeeHer members, which leveraged SeeHer’s Gender Equality Measure® (GEM®) and is part of a new partnership between Ipsos and SeeHer.
Janelle will be joined by Tracy Stallard, Global Marketing VP, Anheuser-Busch InBev, and Traci Spiegelman, VP, Global Media, Mastercard, on the Great Minds Stage [October 18 | 12:50pm].
For more details, please visit the Advertising Week website.
At Ipsos, we are dedicated to researching issues of diversity and inclusion, including gender and intersectionality. We regularly publish thought leadership on this topic - click here to access our research archives or reach out and ask us about our work!
While at Advertising Week, consider stopping by The Female Quotient Equality Lounge®.
Janelle James, SVP, Qualitative