Affluent Survey USA: Fall Release 2018

We began our Affluent study over 40 years ago, because we understood that Affluents are one of the most powerful and influential target audiences across all industries, driving revenue, adoption of new technologies and experiences, and influencing purchases amongst their peers and network. Affluents control the lion’s share of U.S. household net worth and outspend non-affluents in virtually every spending category. Consequently, marketers of everything from automobiles to expensive watches, technology to media and entertainment rely on capturing both the share of wallet and share of mind of this critically important group.

Subscribers to our study are eligible to attend an exclusive breakfast and presentation of insights from the Fall 2018 release of the Ipsos Affluent Survey USA. To RSVP, please email

If you are not a subscriber to the Ipsos Affluent Report, it’s not too late to subscribe and join us for this special event. Simply click here for subscription details.

We'll be live-tweeting during this event. Follow and join the conversation online #AffluentIntel2018.

Speakers :

  • Michael Baer, Senior Vice President, Brand Marketing, Media Development, US

Customer Experience