We began our Affluent study over 40 years ago, because we understood that Affluents are one of the most powerful and influential target audiences across all industries, driving revenue, adoption of new technologies and experiences, and influencing purchases amongst their peers and network. Affluents control the lion’s share of U.S. household net worth and outspend non-affluents in virtually every spending category. Consequently, marketers of everything from automobiles to expensive watches, technology to media and entertainment rely on capturing both the share of wallet and share of mind of this critically important group.
Subscribers to our study are eligible to attend an exclusive breakfast and presentation of insights from the Fall 2017 release of the Ipsos Affluent Survey USA. To RSVP, please click here.
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