Ipsos is pleased to be a sponsor of this year’s Data & Measurement conference presented by Google. Join us to hear more about best practices for managing data, cross-platform measurement and attribution, AI, predictive analytics, and neuroscience marketing.
'Authentic' Influence: The Intrinsic Power of Affluent Influencers
Every marketer understands the promise, and the potential power, of influencers – in today’s complex and challenging marketing world, the idea of influential consumers who can amplify and mobilize a brand’s message is understandably desirable. But in contrast to flashy and famous Instagrammers and Vloggers paid to promote your brand, Ipsos has identified a group of consumers with authentic interest in categories and whose engagement, experience and spending gives them disproportionate influence with their networks. On September 14, Ipsos’ Michael Baer will share recent research exploring these powerful consumers in more detail.
For conference and registration details, please visit the ANA website.
Michael Baer, Head of Audience Measurement, US