Join Ipsos at the 2019 ANA Data & Measurement Conference presented by Google, for insights and best practices for managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and much more.
On the agenda (September 11), Ipsos’ Pedr Howard will discuss Brand Purpose Campaigns: Using Data as a Shield against the Twitterstorm. As more and more brands take a stand on social and political issues, the risk of negative responses on social media also increases. How can marketers use data to prepare? Using examples of recent hits and misses, learn what factors can make or break a brand purpose campaign, and how to spot them in advance.
For conference details, please visit the ANA website.
Pedr Howard, Senior Vice President, US, Creative Excellence