The digital and social media landscape continues to change at an unprecedented pace. What’s cutting-edge today may be passé tomorrow. Join Ipsos at the 10th annual ANA Digital & Social Media Conference featuring top CMOs and key leaders covering important topics such as AI, influencer marketing, voice, social media, chatbots, content marketing, measurement, and more!
On Friday, July 26 don’t miss Menaka Gopinath’s breakfast keynote presentation MAN VS. MACHINE: THE EVOLUTION OF SOCIAL INTELLIGENCE ANALYTICS. Leveraging consumer-generated data for insights has never been more exciting. The abundance of social conversations and analytical tools now available present countless new opportunities for deeper understanding at scale. However, with these opportunities also come challenges – specifically, how we go about cutting through the noise to ultimately arrive at truly authentic and impactful strategies for growth. In this talk, Ipsos’ Menaka Gopinath will discuss how the field of social analytics has evolved from “listening” to “intelligence” and how striking the right balance between AI and human intelligence can unlock the true potential of consumer-centric insights.
For registration details, please visit the ANA website.
Menaka Gopinath, President, NA, Ipsos SMX-Communities