[RECORDING] ARF Attribution & Analytics Accelerator

Now in its seventh year, the 2022 ARF Attribution & Analytics Accelerator is the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement.

The boldest and brightest minds will take the virtual stage to share their latest innovations and case studies – and that’s why Ipsos is so pleased to be taking part in a panel discussion about unified marketing measurement techniques. Ipsos MMA's Doug Brooks is joined by Jennifer Peelle of Walgreens, Tales From the Far-End of the Cutting Edge of AI & Beyond [Day Two | November 15].

Be sure to join us at Accelerator for timely research and expert discussion to answer some of the industry’s most pressing questions: Are experiments successfully filling the attribution void? Is in-housing on the rise? Are we experiencing a renaissance in marketing mix modeling? Has the extension of attribution beyond digital benefited brands? And much more.

For more event details, please visit the ARF website. 

Missed the live session? Revisit the recording here.

Speakers :

  • Douglas Brooks, EVP Global Client Management, US, Ipsos MMA

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