Ipsos is proud to be once again sponsoring the 2018 David Ogilvy Awards – an evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers. We are particularly proud of our clients’ nominations for their ads:
- Budweiser’s “Born the Hard Way” in the Breaking Through category
- MetLife’s "#ChangeRougo" campaign in the Brand Transportation category
Ipsos’ Elissa Moses is also once again presenting at this year’s Conference. Her topic, 1 Bloody Shakespeare Play, 3 Experiences: Stage, Screen, & VR, will run as a concurrent breakout session on Wednesday, March 28 @12:20pm. Discover how Biometrics and Voice Analysis can help reveal content impact by channel, including film and virtual reality.
Hear more from Elissa by viewing this video interview.
On Tuesday, March 27th @11:30am, Ipsos’ Amy Fenton will participate in a dynamic panel discussion about gender equality during The Girl’s Lounge hosted by featured speaker, Shelley Zalis. Joining Amy on the panel will be Autumn McDonald, Owner, ADM Insights & Strategy and Arabella Pollack, Director, M.S. in Strategic Communication Programs, Columbia University. Amy will share highlights from Ipsos’ Perils of Perceptions study during their discussion: We're Not As Close To Equality As You May Think - Here's How We Can Get There.
Then, on Tuesday @ 2pm, Ipsos’ Shaun Dix will co-present Pursuing Creativity – Bringing Back the Magic with his client Anheuser-Busch. Their presentation will highlight how Anheuser-Busch and Ipsos have created more collaborative and iterative partnerships to achieve creative excellence. That evening starting at 5pm, join your Ipsos friends in the Exhibit Hall at The President’s Reception which we are very proud to be sponsoring.
For event and registration details, please visit the ARF website.
CONSUMERxSCIENCE, is ARF’s flagship event, and will focus on a deep understanding of consumer behavior and drivers of creative excellence. Now in its 64th year, the Conference features ground-breaking work in the areas of path-to- purchase, creative elements and consumer segments. The best and brightest gather from brands, agencies, media, research companies and academia to steer the future of advertising. We are proud to be among them!
Elissa Moses, Ipsos CEO, Global, Neuro and Behavioral Science Center
Shaun Dix, EVP, Ipsos Connect
[Event] ARF Shopper x Science Conference
Today, consumers expect their experiences to combine seamlessly the best of what both online and offline have to offer. How can CPG brands and retailers keep pace? At this year’s ARF SHOPPERxSCIENCE event, attendees will take away the latest trends and evidence-based examples to succeed in a new world of bricks & clicks & swipes & voice.