Dedicated to being the advertising destination for insights, analytics, and marketing, this year’s Re!Think conference will prove that Insight Changes Everything.
Don’t miss your opportunity to hear Ipsos’ Elissa Moses and Canada Post’s Ani Ieronci share a case study about how direct mail can enhance digital effectiveness. Their presentation, The Power of Cross-Platform Pairing, is scheduled for Monday, March 20 @12pm. Then later that afternoon @2:30pm, join Ipsos’ Dave Smith who will clarify the notion of branded content during her presentation, This Is Not Your Father’s Advertorial. Earlier that day (@10:15am), Ipsos’ participation in a research on research initiative about designing surveys to match the ways in which consumers communicate on mobile devices will be presented by ARF’s Chris Bacon.
Ipsos is also delighted to once again be a sponsor of this year’s David Ogilvy Awards — evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers. We are particularly proud of our clients’ nominations for their ads:
- Cigna’s “TV Doctors of America” in the Impact on the World category
Click here to view Cigna’s award-nominated ad
- Merck’s campaign, "ARMor Up", in the Big Data category
We hope you will join us on March 20th to celebrate the groundbreaking campaigns recognized for their innovative use of social media, mobile, reinventing traditional media, cross-platform, big data, new audiences, transformation, and impact on the world. For more event details, please visit the ARF website.
Dave Smith, Senior Vice President, US