Social media has got us all in its grip. And not just millennials (who are practically attached to their devices) — but a solid percentage of people between 55-64 are also checking the news and catching up with friends.
The fact is, an average of 2 hours and 15 minutes per day is spent on social networks and messaging; so along with the “likes,” “comments,” and more — where does your brand stand?
Join Ipsos’ Peter Minnium who will discuss The Changing Landscape of social media. Peter will explore implications for marketers, and demonstrate where social’s share of digital ad revenue is actually going.
For more event and registration details, please visit the ARF website.
Peter Minnium, President, US, Media Development