It’s been nearly one year since the 2016 Presidential election. Join Ipsos’ Cliff Young and other esteemed guests as they provide a complete postmortem on the performance of polls, betting markets, search, and social media in predicting the outcome of that race. Cliff discusses this topic further in a new paper published here.
Also presenting at ARF West will be Ipsos Connect’s Nicolas Brézet who will discuss Behavioral Data in a Survey World. Our world is awash in behavioral digital data, enabling us to understand how consumers behave with a specific device at a specific moment of time. This means new market research opportunities. However, two challenges loom: not all big data is meaningful and not one single data source can provide the full picture of what people do online and why they do so. Nicolas will present case studies illustrating how integrating behavioral and attitudinal views lead to better consumer understanding.
For event and registration details, please visit the ARF website.
Nicolas Brézet, Senior Vice President, US, Ipsos Connect
Clifford Young, President, US, Ipsos Public Affairs
Cliff Young is President of Ipsos Public Affairs in the United States, and also leads Ipsos global election and political polling risk practice. His research specialties include social and public opinion trends, crisis management, corporate and institution reputation, and election polling. Cliff is considered an expert on polling in emerging markets, as well as polling in adverse and hostile conditions, and has polled on over 100 elections around the world. Cliff earned his BA from the University of Illinois at Urbana-Champaign and did his graduate work at the University of Chicago (MA and PhD). He trained in survey sampling at the University of Michigan and in political psychology at Stanford. Cliff is also an adjunct professor at Johns Hopkins SAIS and an instructor at both Columbia University SIPA and University of São Paulo where he teaches courses on public opinion and election forecasting.